Insights

Notes from the studio.

Field reports on creative direction, AI-native production, and the shifting attention economy. Read in any order.

  1. AI 02

    The tiny feature in ChatGPT-5 that could one day run the world

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  2. AI 03

    Sora 2's product is your face

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  3. Tools 04

    Best social media marketing tools for managers in 2026

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  4. Brand 05

    How Fiverr's AI campaign celebrates human creativity and innovation

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  5. Campaign 06

    How Jacquemus and Nike created a juicy masterpiece

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  6. Campaign 07

    Vestiaire Collective is fighting fast fashion with a bold campaign

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  7. Brand 08

    Evian and Coperni: a stellar collaboration

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  8. Brand 09

    How Gucci entered the metaverse with Gucci Cosmos Land

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  9. Campaign 10

    Nike's "Can't Stop Us" marketing campaign

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  10. Brand 11

    Chanel celebrated Mother's Day with children's drawings of its N°5 fragrance

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  11. Strategy 12

    Christmas: a good opportunity for marketing

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  12. Craft 13

    The power of empathy and authenticity

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  13. Mindset 14

    3 steps to help achieve freedom

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