Insights

Notes from the studio.

Field reports on creative direction, AI-native production, and the shifting attention economy. Read in any order.

  1. AI 42

    OpenAI Quietly Gave Its API 70 Input Languages for Voice

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  2. Mindset 41

    Using AI Art Is Quietly Signaling You Have Low Social Literacy

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  3. Brand 40

    Apple Just Paid $250M for Overpromising Siri AI Features

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  4. Tools 39

    Google Home Upgrades to Gemini 3.1

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  5. Strategy 38

    DeepSeek Targets $45B in First VC Round

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  6. Mindset 37

    Match Group Trades Headcount for AI Access

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  7. Brand 36

    PayPal Bets Its Future on an AI Identity

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  8. Tools 35

    Idiot Proof SEO Takes On the $100/mo Tool Stack

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  9. Craft 34

    The Oscars Draw a Line at AI Performers

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  10. Craft 33

    Artisan Used 'This Is Fine' Without Asking

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  11. AI 32

    Harvard Study Puts o1 Ahead of ER Doctors

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  12. Brand 31

    A Logo Change That No One Ordered

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  13. Strategy 30

    Pentagon Signs AI Deals With Nvidia, Microsoft, and AWS

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  14. Mindset 29

    We Are in 1905 and the Factory Must Go

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  15. Strategy 28

    Salesforce Lets Customers Build Its AI Roadmap

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  16. Craft 27

    AI Creative Work Has No Single Score

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  17. Campaign 26

    X Rebuilds Its Ad Platform From the Ground Up

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  18. AI 25

    Mistral Medium 3.5 Takes Coding Agents to the Cloud

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  19. Strategy 24

    GitHub Copilot Ends the Flat-Rate Era

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  20. Tools 23

    Amazon Turns Product Pages Into Audio Conversations

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  21. Campaign 22

    ChatGPT Now Serves Ads With a Full Attribution Loop

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  22. Mindset 21

    AI's Subscription Model Was Always a Lie

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  23. Tools 20

    Figma Launches Sites, Its First Web Builder

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  24. AI 19

    Anthropic's Claude Mythos Broke Its Own Cage

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  25. Brand 18

    Disney and Sora Rewrite Brand Licensing

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  26. Campaign 17

    Mark Cuban Opens His Face to Sora 2

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  27. AI 16

    AI Music Fools 97% of Listeners

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  28. Strategy 15

    Spotify and the Labels Bet on AI Together

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  29. AI 02

    The tiny feature in ChatGPT-5 that could one day run the world

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  30. AI 03

    Sora 2's product is your face

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  31. Tools 04

    Best social media marketing tools for managers in 2026

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  32. Brand 05

    How Fiverr's AI campaign celebrates human creativity and innovation

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  33. Campaign 06

    How Jacquemus and Nike created a juicy masterpiece

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  34. Campaign 07

    Vestiaire Collective is fighting fast fashion with a bold campaign

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  35. Brand 08

    Evian and Coperni: a stellar collaboration

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  36. Brand 09

    How Gucci entered the metaverse with Gucci Cosmos Land

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  37. Campaign 10

    Nike's "Can't Stop Us" marketing campaign

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  38. Brand 11

    Chanel celebrated Mother's Day with children's drawings of its N°5 fragrance

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  39. Strategy 12

    Christmas: a good opportunity for marketing

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  40. Craft 13

    The power of empathy and authenticity

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  41. Mindset 14

    3 steps to help achieve freedom

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